So, you have recently started a business. Not only that–you have also created a brand-new website to develop your online presence and are quite proud of it. However, now you’re likely wondering why you only have a couple of visitors every few days.
Rest assured. Growing your audience can be a challenge no matter how skillfully made your website is, especially if you are not fully aware of what draws in organic traffic to begin with. Fortunately, there are several easy (and free) steps you can take from day one to increase traffic in no time.
Create Content Frequently & Make It Public
You got your first couple visitors to your website! But what can you do to keep them coming back? Easy: deliver consistently amazing content. Your audience wants a reason to click on your links and visit your site, so the best thing you can do is offer them new content on a regular basis. Having a posting schedule for your blog, channel, or other platform is an excellent way to let people know that they can fresh ideas from you regularly.
For the greatest impact, create content aimed at many different people. However, try not to be so general that you fail to capture any sense of audience. You’ll want to develop posts that are engaging, entertaining, and relevant to the demographic your business is aimed at, but broad enough to draw in newcomers. Discuss popular industry-related topics, answer highly sought-after questions, and provide work that will inform and amuse your audience.
Interact with Your Audience
Part of creating engaging content involves reaching out to your viewers and interacting with them directly via social media. Social media is one of the quickest and easiest content marketing mediums available. It allows you to attract interested customers simply by being present to address their concerns. By using social media platforms, you’re able to learn more about the content your audience wants to see and encourage more people to become involved in the conversation.
Join forums related to your business, engage in conversations with people who are passionate about your industry, and begin making a name for yourself across different platforms. As people on these platforms get to know you as a knowledgeable individual in the community, they’ll want to know more about the information you have to offer. As you build your reputation, more people will flock to your website to seek out more of your content.
Optimize Your Content
You need to ensure that your content can be easily accessed from the major search engines, as this is where a good portion of your website’s traffic will come from. To make your content easier for search engines to find, you’ll want to create blog posts and web pages that are optimized for search engines like Google to retrieve. Certain keywords make your website more visible to search engines, so having SEO-friendly keywords in the titles, headings, and body of your posts will definitely help viewers find their way to your website.
It’s also a good idea to use wording that is being keyed into the search bar by potential viewers. Think about their perspective when you write your content. Ask yourself what questions you’re answering in your post and be sure to reiterate them before your answer. Try to phrase the questions you’re answering in the same way a potential viewer would when typing their question into a Google search.
Aim for a User-Friendly Experience
Having content that’s SEO-friendly is great, as is maintaining a positive social media presence. Unfortunately, it will not make up for a clunky website that’s difficult to navigate. When you’re developing your website, design pages that visitors can easily navigate. Make sure that your pages are easy to access, your calls to action are straightforward, and your language is not above or below what your target audience would understand and appreciate.
Lastly, your website must be mobile-friendly. Many internet users today surf the web on their smart phones rather than simply on PCs. In fact, nearly half of all users depend on their mobile phones as their primary device for internet use. That said, it’s critical that your website be mobile-compatible so that mobile users are able to view and interact with your website just as easily as PC users.
Building an audience organically is going to take time, regardless of how much work you put into the development of your website. While there is no absolute sure-fire way to gain thousands of unique viewers overnight, there are several ways to use the internet’s tools to your advantage. Keep your content current and SEO-friendly, and your website traffic will be swelling in no time!